On this project I had to come up with ideas for the new Pokémon Trading Card Game expansion pack 'Vivid Voltage'.
Gigantimax Pikachu had to be at the forefront of the action in this trailer of epic proportions. Once I presented my ideas and we decided on a route I fleshed them out in more detail through storyboarding. These blueprints helped form the basis for the 3D team going forward.
Watch the final 20" TVC
The idea we went with emphasised the scale of Pikachu against other Pokémon in the Raid Den.
We used this contrast as a way of injecting a little bit of tension between the characters before revealing it was the same Pikachu fans have come to know and love.
I even included the Narrator as a way of highlighting the point as you hear his voice break.
"...experience the power of...play?"
I find storyboarding such a crucial part of the process and I'm so glad the team followed the original frames so carefully.
So much of the mood and tension was captured early on and you can see from the shot comparisons below that the final product built upon that and enhanced the scale and heightened the drama. Kudos.
Get in touch if you'd like to know how I could help produce exciting creative for your next brand or product. I'd love to help.