Love the Sales
Brand activation and the development of digital influencers derived from a dataset of over 10,000 publicly sourced social media images.
Brief
Love The Sales evaluated popular instagram influencers in an attempt to figure out the secret sauce needed to perform well on social media. The information they pulled from the images included; branding, locations, colour and a whole host of other data points. It was then my job to work with them to create fictional characters that possessed all of those traits.
I should clarify that this project began well before the rise of AI image-generation models, and all compositing work was carried out using traditional photography retouching techniques.
Client:
Say Hello to Isaac and India
Completely fabricated influencers created using a variety of compositing techniques.
Every element of these images has been crafted based on the most engaged with features of over 500 popular instagram influencers.
Combining the data
Each element of the image had to be photographed and stitched together into the final shot. This meant finding the right models, putting them in the correct pose and adding tons of the most engaged with items and branding all around them. The biggest challenge here was settling on a location and matching our models lighting to that environment.
Process
Below shows how the AI evaluated the popular images and helped guide me in creating our final look. You can see the build-up of layers and even how some elements had to be enhanced to fulfill the brief or in some cases completely replaced.
