Wembley Fan Experience

Brief

Create a digital experience that personifies England’s new identity and engages with fans at every touchpoint of their match-day experience. A motion brand guideline for England.

Our approach was to create a fresh and engaging visual identity that personifies the new England team as fast and fearless hungry young Lions. In order to accurately create this new visual language across all of Wembley’s in-stadia screens, we produced our very own motion brand guideline that translated The FA’s own print guidelines effectively for use across digital media.